Semantic web as a new approach for search engine optimization search engine optimization, search engine marketing, semantic web, ontology semantic web publishing and search
  • Publishing your data, product information or job openings in semantic format on your own web site provides additional materials that increases the chance for your audience to find the information they want. New semantic engines will index your semantic documents and make them accessible to everyone, which means more traffic to your site.
  • Semantic data format makes discovery, sharing and even reuse of your data more effective - one of the main promises the semantic web holds. Your information can be searched and ranked not entirely by page popularity but the relevant content. This is crucial for new companies or young researchers because they usually lack popularity. However, their products or researches are highly relevant within their own, sometimes narrow, fields.
  • Once your information exists as semantic data on your web site, they are good for almost every purpose. For one, you don't need to submit the data such as product info or job openings to a long list of search engines or directories. All search engines should be able to crawl your data and understand the semantic data so well that they can put these data in whatever formats their search engines are running on.
    • How can a company start to take advantage of this new approach of SEO?
    • Find a semantic web publishing tool and start publishing product information or job openings in semantic format on your own web site. Make sure the tool implements a semantic format (most likely an ontology) that is openly developed by the open source communities.
    • One such tool is web2x semantic web publishing tool, which is openly developed in supporting the scientific publishing task force of w3c HCLS group. The tool is freely available on this web site.  The semantic search engine on this web site will be able to index your semantic data the next day you publish them.
    ]]>     AJ Chen AJ Chen 2007-01-18 05:07:12 2007-01-18 05:07:12     0.1